“It is the great American success story and his appeal goes well beyond just New York. … The guy won in the biggest market, appealed to every demo, has middle America charm and personifies what mainstream brands want in an athlete. With all the issues with guys today marketing products, RA can step into a great void that exists. It’s a great opportunity for him and his team. … There are very few athletes that have all those pieces and an interest in putting them all together, so the time is now if you want to get on board with the guy.”

— Chris Lencheski, CEO of Front Row Marketing, speaking about RA Dickey