Why is Sandy Alderson on Twitter? Is it smart?

Yesterday, Sandy Alderson suddenly appeared on Twitter and quickly made the following two entries:



Yesterday morning, there was a popular meme on Twitter among fans and reporters goofing on Alderson for driving to St. Lucie (instead of flying). Naturally, people joked that the team couldn’t afford to buy him a plane ticket. I’ve heard Sandy was then inspired by people in his office to sign up and Tweet so he could respond to things like this being written or said about him by fans and critics. In this case, he goofed back in response to that joke and then explained why he’s driving and not flying.

“We wanted to play off the absurdity of it,” Alderson told the New York Times. “Everything we do is viewed through the prism of our perceived financial situation.”

I think this is great. I don’t know him well, but I’ve talked to him enough to know he has a great sense of who he is and the realities facing the Mets, he is mostly understanding of media, and he has a very funny, dry sense of humor. From what I can gather, I wouldn’t expect him to have a lot of one-on-one interaction with Mets fans at first, nor do I expect a lot of Tweeting. Instead, I expect him to pepper comments here and there, at moments when he feels it is warranted. And why not? I mean, if reporters and fans can use social media to frame him and the team negatively (sometimes fairly, sometimes not), then he and the team should use those same channels to respond.

My advice: Let different members of the Front Office jump on from time to time to write and answer fan questions. For instance, have Paul DePodesta jump on and talk about the farm system, etc… In this day and age, especially considering how disconnected and frustrated Mets fans are feeling, I think it would be nice for us to have this level of occasional communication with the people trying to make the situation better.