Darren Rovell: Mets are desperate for season ticket sales

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Matthew Cerrone: Well, the Mets didn’t do themselves any favors by setting the renewal date so early (Nov. 7), since – at that point – those fans had no idea what they’re agreeing to pay to see (i.e., Jose Reyes). To be honest, I have heard from more fans this November – compared to years past – saying they do not intend to make that type of investment next year. In the case of one woman, who has had very expensive season tickets for the last two decades, she is basing her entire decision on how the team handles Reyes.

In regards to the ticket market in general, she and other fans over the last year have e-mailed me to complain about how they pay a premium for season tickets (before knowing the product on the field), only to see those same seats for sale online for significantly less at the end of the year. Frankly, I’m not sure I agree with this specific complaint, since that’s the whole idea of paying that premium up front: to guarantee you get those tickets. Also, I am sure if the Mets were in a pennant race and those tickets were selling for more than they paid they wouldn’t be complaining. But, I get the argument and can see how it might impact their decision for this coming season (if they have a lack of faith in the team’s performance).

The point is, this is what it is, it’s no surprise the Mets have struggled the last few years and, though I do believe they’re taking good steps to turn things around, I am sure it comes as no surprise to the organization that people are hesitant to make such a significant purchase – and, as a result, they are having to go the extra mile (figuratively and literally) to bring people out to the ballpark.

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Rovell is the sports business reporter for CNBC and host of Sports Biz: Game On on Versus.