The Mets and Yankees each suffered an estimated 30 percent drop in TV ratings this past season, according to a report by Neil Best for Newsday.
According to the New York Times, Mets and Yankees radio ratings were down as well.
Yankees attendance at their ballpark was down roughly 6 percent, while Citi Field attendance was down around 7 percent.
Matthew Cerrone, Lead Writer
In other words, fewer people are paying attention to baseball in New York…
Based on my understanding of these numbers, this means roughly 120,000 households are tuning in to see the Mets each night, while 190,000 households are watching the Yankees, both of which are down over each of the last few seasons. This is interesting, because the Yankees won the AL East in 2012 and contended for a playoff spot in 2013, yet they suffered a similar dip to the Mets, who struggled to be relevant the entire time. In other words, there are more people paying attention to the Yankees than the Mets, but less and less are paying attention overall.
The good news is that ratings don’t necessarily rule the day for regional sports television networks, such as YES and SNY. They make the bulk of their money on subscribers, money that will be paid whether the team wins or loses. However, a portion of revenue is based on ad sales and, more importantly, there is a relevancy factor that has an impact throughout the local sports world. So, these sort of dips have to be of a concern to both teams, especially those who think winning is the cure to everything… because, looking at the Bronx, that doesn’t even appear to be the case.